The West End of Glasgow, centred on the Hillhead neighbourhood, is one of Scotland's most celebrated urban quarters, characterised by sweeping Victorian red-sandstone terraces and tenements, the magnificent campus of the University of Glasgow and the cultural magnet of Kelvingrove. Byres Road forms the beating heart of the area, lined with independent cafés, restaurants and boutiques that give the West End its cosmopolitan, village-like atmosphere. The neighbourhood attracts students, academics, artists and young professionals, and is home to world-class institutions including the Hunterian Museum and the Grosvenor Cinema.