Map & location
Overview
SW10 0XG sits in the Sands End ward of the London Borough of Hammersmith and Fulham, tucked between the residential streets of World's End to the east and the industrial-turned-residential waterfront of Sands End to the west. The area sits just inland from the Thames, with the King's Road corridor and Chelsea Harbour within easy reach, giving residents access to a mix of independent shops, riverside walks and green open spaces.
The surrounding streets are characterised by late-Victorian and Edwardian terraces alongside newer flatted developments, reflecting Sands End's gradual transformation from a working-class industrial quarter into a sought-after inner-London neighbourhood. Nearby Eel Brook Common and the riverside path along the Thames provide green relief, while the postcode benefits from its position on the boundary of three well-served London postcodes: SW10, SW6 and SW3.
Source: HM Land Registry Price Paid
The median sold price here is £1,150,000, around 10% above the wider SW10 district average of £1,042,500 (HM Land Registry, 408 recent sales).
Getting here
The area is served by several frequent bus routes running along Fulham Road and King's Road, connecting Sands End to central London, Fulham Broadway and Sloane Square. Cycling is popular, with quiet residential roads and a signed cycle route linking the neighbourhood to the Thames Path and onward to Battersea and central London. On-street parking is available with residents' permit restrictions. The neighbourhood is walkable, with local shops, cafés and amenities reachable on foot within minutes.
What it's famous for
Sands End was historically one of London's industrial riverside districts, home to gas works, chemical factories and the famous Imperial Gas Works site, much of which has since been redeveloped into residential and mixed-use buildings. The broader SW10 postcode is associated with the World's End area of Chelsea, made famous by Vivienne Westwood's iconic boutique on King's Road, and by the cultural energy of the King's Road in the 1960s and 1970s. Chelsea Harbour, just to the west, is a distinctive marina development known for its upmarket apartments and the Belvedere Tower with its tide-measuring ball.
Services & facilities
Local authority providing housing, planning and waste services
Nearest public lending library, on Fulham Road
Postal and banking services available nearby on Fulham Road
Local hub for classes, events and community meetings
Tourist attractions
Open green space with tennis courts and a children's play area
~500 mUpmarket riverside marina with restaurants and the Belvedere Tower
~600 mGrade I listed Victorian cemetery and a designated nature reserve
~1.2 kmIconic shopping street famous for fashion, cafés and independent retailers
~400 mRiverside walking and cycling route along the north bank of the Thames
~600 mPremier League stadium and visitor attraction in Fulham
~1.0 kmGPs, pharmacies & dentists
GP surgeries
SW100UD · 0844 8151870
~550 mSW62FE · 020 77316176
~700 mSW62FE · 020 30115745
~700 mPharmacies
SW100TX · 020 73529954
~600 mSW100TX · 02073 529954
~600 mSW100LU · 020 73526617
~650 mDentists
SW100HE
~650 mSW64SE
~700 mSource: NHS Organisation Data Service
Schools & universities
The nearest school, First Bridge School, is ~150 m away.
Other independent special school
~150 mAcademy sponsor led
~250 mLocal authority nursery school
~500 mOther independent school
~550 mAcademy sponsor led
~600 mSource: Get Information About Schools (DfE)
Businesses & shops
Mix of fashion, homeware and food retailers along the King's Road
Neighbourhood eateries and coffee shops serving the Sands End community
Small cluster of professional offices within the Chelsea Harbour estate
Several private fitness studios and gyms within the SW10/SW6 boundary
Gyms & leisure
Tennis, football pitches and open lawns
~500 mCouncil-run swimming pool and fitness facilities
~1.1 kmArts venue and cinema by the Thames in Hammersmith
~3.0 kmSeveral well-regarded pubs on and around the King's Road and Fulham Road
Flat riverside route extending east and west from Sands End
~600 mService providers
Full-fibre and FTTC broadband widely available in the area
Cable broadband available across much of this postcode
Good 4G/5G coverage from EE, O2, Three and Vodafone
Water and sewerage provider for this area
Residential & community
Period terraced houses typical of inner Sands End streets
Many larger houses subdivided into flats, common across SW10
Newer apartment blocks reflecting recent regeneration in Sands End
Combination of owner-occupied, private rented and some social housing
High-end riverside apartments within the gated Chelsea Harbour estate
Transport
Train & Tube
Fulham Broadway Station
Fulham Broadway
Parsons Green
Parsons Green
Earl's Court Station
Earls Court
Putney Bridge Station
Putney Bridge
Bus stops
Fulham Road stops
Frequent services east to Chelsea and west to Fulham Broadway
King's Road stops
Services connecting World's End to Sloane Square and Putney
Wandsworth Bridge Road
Links Sands End to Clapham Junction and Fulham
Cycle hire
Santander Cycles docking stations
Several hire-bike docks within walking distance on Fulham Road and nearby streets
Thames Path cycle route
Traffic-free riverside path accessible from Sands End waterfront
Source: NaPTAN (DfT)
EV, defibrillators & more
EV charging
On-street EV chargers
Council-installed charge points on residential streets in Sands End
Defibrillators
Public defibrillator
AED unit registered at a local community facility in Sands End
Postboxes & Post Office
Post box
Royal Mail collection box on Fulham Road
Fuel stations
Petrol station
Nearest fuel forecourt on New King's Road or Wandsworth Bridge Road
Places of worship
Parish church serving the Sands End and Fulham border area
~800 mCatholic parish church near the King's Road
~1.0 kmMethodist community church in the Fulham area
~1.2 kmFurther churches, mosques and other faith venues accessible across Fulham and Chelsea
~1.5 kmCrime & safety
Recorded crime here runs about 141% above the national average (163.9 crimes per 1,000 residents per month, police.uk).
992 street-level crimes were reported within about a mile of this postcode in April 2026.
Source: data.police.uk. Locations are approximate (anonymised to map points) and cover England, Wales & Northern Ireland.
Area data & demographics
At the 2021 Census, this neighbourhood (LSOA) had a usual resident population of about 1,769.
Housing & utilities
Late-Victorian terraces and Edwardian semis make up much of the street scene
Dense inner-London neighbourhood with a mix of houses and flats
Former industrial land around Sands End waterfront is being redeveloped
Demographics
Air quality & noise
Busy roads nearby contribute to moderate NO₂ levels, typical of inner London
Nearest significant green space, well used by local residents
Traffic noise from Fulham Road and King's Road is present in parts of the ward
Parts of Sands End near the Thames have some residual tidal flood risk
FAQs
Where exactly is the SW10 0XG postcode?
SW10 0XG is located in the Sands End ward of the London Borough of Hammersmith and Fulham, close to the boundary with the Royal Borough of Kensington and Chelsea. It sits between the World's End stretch of King's Road to the east and the Thames riverside to the south-west.
Which council covers SW10 0XG?
SW10 0XG falls within the London Borough of Hammersmith and Fulham, despite the SW10 postcode being commonly associated with Chelsea. The ward is Sands End.
Which parliamentary constituency is SW10 0XG in?
The postcode is in the Chelsea and Fulham parliamentary constituency.
What are the nearest bus routes from SW10 0XG?
Frequent bus services run along Fulham Road and King's Road, with routes including the 14, 22, 211, 319, 328 and 345, connecting the area to Sloane Square, Fulham Broadway, Putney and central London.
What schools serve the SW10 0XG area?
Several primary and secondary schools serve the Sands End and surrounding area — see the Schools section above for the nearest options with distances and Ofsted ratings.
What is the SW10 0XG area like to live in?
Sands End is a well-connected inner-London neighbourhood with a mix of period terraces and newer flats. It benefits from proximity to the Thames, King's Road, Eel Brook Common and Chelsea Harbour, and has a lively local community feel while remaining quieter than the King's Road itself.
What green spaces are near SW10 0XG?
Eel Brook Common is the nearest open green space, about 500 metres away, offering tennis courts and a children's play area. The Thames Path is also accessible within around 600 metres, providing a riverside walking and cycling route.
Is SW10 0XG in Chelsea or Fulham?
Although the SW10 postcode is historically associated with Chelsea, SW10 0XG is administratively within the London Borough of Hammersmith and Fulham, in the Sands End ward — right on the border between the two areas.
Nearby postcodes
Other postcodes near SW10 0XG:
Useful links
Official records and property listings for SW10 0XG: